Call Now
Website
Call
Business Details
50+ Years
experience
Your Trusted Partner for Professional Photography Services in Gainesville
At Johnston Photography, we have dedicated ourselves to mastering the art of visual storytelling since 1960. As a family-owned business spanning four generations, we combine decades of experience with technical innovation to deliver imagery that captures both fleeting moments and enduring legacies. Our expertise ranges from intimate family portraits to large-scale commercial projects, including architectural photography, product imaging, and digital restoration. We prioritize archival-quality materials to ensure your memories and professional assets remain vibrant for generations.

Our team approaches every assignmentwhether a corporate headshot or a complex architectural scanwith a commitment to clarity, composition, and client collaboration. Located in Gainesville, Florida, we serve North Central Florida with a personalized touch that reflects our deep community roots. By blending traditional craftsmanship with modern techniques like Matterport 3D virtual tours, we provide solutions tailored to both individual and business needs. Our goal is to transform photographic challenges into timeless visual narratives that exceed expectations.
Services
Family Portraiture Commercial Photography Digital Restoration Printing & Framing Matterport 3D Tours
Details
  • Year established: 1960
Highlights and features
  • We offer 60+ years of family-owned photographic expertise across multiple genres.
  • Our team combines traditional craftsmanship with modern technologies like 3D virtual tours.
  • We use archival-quality materials to ensure long-lasting, vibrant results.
  • Our personalized approach caters to both individual family needs and corporate clients.
  • We maintain a local focus with nationwide service capabilities for commercial projects.
Services
Family Portraiture
We specialize in creating timeless family portraits that capture authentic connections. Our sessions blend traditional posing with candid moments, using archival materials to ensure longevity. Whether in-studio or on-location, we help families preserve milestones and everyday memories with artistic precision. Our 60+ years of experience guarantee results that reflect each family's unique story.
Commercial Photography
Our commercial photography services showcase products, architecture, and corporate identities with technical excellence. We specialize in architectural shoots for real estate and manufacturing sectors, product photography for marketing materials, and executive portraits that convey professionalism. Using advanced lighting and composition techniques, we create visuals that enhance brand credibility and market appeal for businesses in Gainesville and beyond.
Digital Restoration
We restore damaged or faded photographs to their original glory using digital techniques. Our process repairs tears, discoloration, and water damage while preserving historical authenticity. Clients often bring us irreplaceable family heirlooms and vintage prints, trusting our expertise to recover lost details and extend the life of cherished memories through high-resolution digital files and archival prints.
Printing & Framing
We offer museum-quality printing and custom framing services to complete your photographic projects. Using archival papers and inks, we produce prints that maintain color accuracy for generations. Our framing options combine protective materials with aesthetic choices to complement both modern and traditional interiors, ensuring your portraits or commercial images receive the presentation they deserve.
Matterport 3D Tours
As official Matterport partners, we create immersive 3D virtual tours for real estate, hospitality, and commercial clients. Our 360 scans allow viewers to explore spaces interactively online, ideal for property listings, facility showcases, and historical documentation. This technology provides a competitive edge for businesses needing to present physical locations with spatial accuracy and engaging detail.
Questions
What photography services do you offer?
We provide family portraits, commercial photography, digital restoration, printing/framing, and Matterport 3D virtual tours for residential and business clients.
How long have you been in business?
Johnston Photography has operated continuously since 1960, serving Gainesville as a family-owned studio for over six decades.
Do you serve areas outside Gainesville?
While based in Gainesville, we serve all of North Central Florida and can accommodate commercial projects nationwide.
What makes your restoration service unique?
Our restoration combines technical precision with historical sensitivity, using digital tools to recover details while preserving the original character of vintage photographs.
Can you photograph large commercial projects?
Yes, our team specializes in architectural photography and has experience with museums, hotels, and industrial facilities using advanced lighting and composition techniques.
Videos
Reviews (5)
Adriana Barbat
May 24, 2021 Report
Love working with Johnston! We have hired them for several architectural photography jobs. They are a great team committed to great customer service.
Landon Beach
Feb 01, 2019 Report
My experience at Johnston Photography was incredible! They provided me with a high quality professional photo for all my marketing needs. I highly recommend them.
Jen Hoover
Jun 13, 2018 Report
I had an awesome photo shoot! I totally felt like a model. The guys are fun and professional! Four generations of local photographers prove they know their stuff! If you're looking for professional photos, family portraits, graduation shots, or even architectural pictures, call Johnston Photography!
Sam Armstrong
Dec 26, 2017 Report
I had a great experience here. They welcomed me at the door and were very friendly and professional. Would recommend to anyone looking for a photo shoot.
Allison Raber
Dec 22, 2017 Report
I recently had headshots done by Steven with Johnston Photography and could not have been more pleased with the experience! Steven was professional and friendly both on the phone and in person and made me feel comfortable and unhurried during the shoot. He told me exactly what to do for the photos to get the best shot and I was SO happy with the final result! I highly recommend Johnston Photography.